Bond, Gen Z, and the Fading Movie Star

Or why casting Tom Holland isn't gonna make Bond any better

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The last week has been quite the to do for the James Bond franchise. Though speculation about what’s going on with the franchise never completely goes away, it feels like it’s been in a constant state of where there’s smoke there’s absolutely zero fire for awhile now. But with the announcement back in February that Barbara Broccoli, long-time holder of the James Bond rights, finally decided to sell them to Amazon…..not a whole lot has happened short of jokes about all the ways Amazon could seek to profit off the character. (How they haven’t fast-tracked martini sets, watches, and suits is beyond me.)